Development University

Dear Friend,If you're someone who's been struggling with approach anxiety and approaching women, you might feel like every attempt to meet someone new is a battle against your own nerves.Maybe you've noticed that:

• Your heart races

• Your blood pressure raises

• Your mind races with thoughts, telling you to get out of there

• And you freeze up when it's time to make a move

If you've ever found yourself overthinking every little interaction and worrying that you'll never be able to confidently approach someone you're interested in,you're definitely not alone.

My name's Dave, and I've spent the last 20 years diving deep into something that might surprise you:the art of cold approach.Specifically, I've spent two decades figuring out how to approach women in a way that's relaxed, genuine, and—most importantly—effective.Whether it's during the day, at a party, or just casually out and about, I've uncovered techniques that go against the so-called "rules" that every dating coach follows. And guess what?They actually work...

Now, I'll be the first to admit, I wasn't always an expert in this.In fact, I used to make a lot of the same mistakes that you might be making right now—thinking that being "direct and alpha" was the way to go, or that putting myself under a lot of pressure would somehow help me "man up."It didn't...What did help was learning a different approach—something I call the"invisible game."It's all about:

• Taking the pressure off yourself (and her)

• Making the interaction more natural

• Creating a real connection instead of coming across as pushy or rehearsed

Here's the thing:I know a lot of guys think that being direct is the fastest way to get results. But I've learned that it often sends the wrong message. Sure, you might catch someone's attention, but more often than not, it makes you seem like a player—and that's not what most women are looking for.They don't want to feel intimidated or on guard;they want to feel comfortable, intrigued, and safe.That's where the power of going indirect really shines.

• It's under the radar

• It does't alarm the onlookers

• even the girl

• It's a subtle art

and it opens the door for genuine connections without the awkwardness or anxiety that can come with more aggressive approaches.
If you've ever felt frustrated by this whole "approach" thing, or if you've found yourself struggling with the pressure to make things happen right away,just know there's a better way.And it starts with taking the weight off your shoulders and having a little fun with the process.

Let's start with my story when I first started learning from the old school London Daygamers.You know that rush you get when you first learn something new, and it seems like you've struck gold?I remember when I first dove into learning the cold approach method for meeting women.It was exciting—being direct, giving a compliment, and hoping to spark something right away.At first, it seemed to work.I got some phone numbers, and I felt like I was on the right track.But as time went on, something became painfully clear—those numbers?They weren't leading anywhere. No dates, no meaningful connections, just a bunch of dead ends...

At first, I didn't think much of it. But as I tracked my results in an Excel sheet (yes, I was that meticulous!), the pattern became clear! The success rate was painfully low, and despite putting in the work, things weren't changing.It became frustrating, especially after paying a lot of money to work with one of the top dating coaches.I was getting the laughs and smiles during interactions, but when it came to securing that elusive second date, things just fell flat.Then, the realization hit me:I was coming across as that guy:

THE PLAYER

The flashy approach, while fun and exciting at first, wasn't leading anywhere meaningful.I started noticing that women were cautious, and after tracking my results over time in an excel sheet, it became undeniable that what I was doing wasn't working.If you've been in a similar spot, where you're putting in effort but not seeing the results you expected,you're not alone.I've been there, too...stuck in a cycle where the more I tried, the more it backfired. That's when I hit my breaking point, realizing something had to change.The emotional low was hard to shake, but it set the stage for a breakthrough—one that I'll share with you in just a bit.

COMMON PROBLEMS WITH PUA COACHES

Let's take a moment to talk about the advice you've probably heard over and over again when it comes to approaching women:be direct, pay a compliment, show confidence right off the bat.Sound familiar? It's the kind of advice that feels like it should work, but in reality, it's not that simple.You see, being too direct from the start can actually backfire.Why? Because it:

Sure, there might be the rare exception, but more often than not, it doesn't lead anywhere.Then there's the advice to
"be alpha,"be dominant,square up,use physicality early on.ALWAYS! use downward tonalitySounds bold, right?But in reality, this approach can be invasive and off-puttingNobody likes having their personal space invaded, especially not by a stranger.Add in a compliment too early, and suddenly, you're seen as trying too hard.Instead of confidence, you come off as desperate. It's a recipe for instant failure.

The Indirect Approach: Natural, Easygoing, and Effective

So, what's the alternative?It's about being indirect.Think about how you'd casually talk to someone in line at a coffee shop or strike up a conversation with an old lady asking for directions.These interactions are natural, easygoing, and don't carry the weight of expectation.This approach takes the pressure off both you and her, making the conversation feel more authentic and relaxed.Let's clear up a common misconception here.There's a belief that being "alpha" means being dominant and making the first move in a bold way. But in reality, it's too much pressure, and it often leads to becoming that guy—you know, the one who's known for being a pickup artist in his town.

Maybe you've seen examples of these guys getting banned from public spaces or being labeled as "creepy." Trust me, that's not the direction you want to go in.

Here's where things get interesting. After working with one of the top coaches in the industry and tracking my results, I realized that although I was getting plenty of phone numbers and laughs, nothing was translating into actual dates. The problem? I was coming across as too forward, too much like a player.So, I asked myself:What's a more authentic, low-pressure way to approach this? How do you start a conversation without setting off alarm bells that you're hitting on her?The answer came when I discovered that opening indirect—just like you'd start a casual conversation with a friend—was the key.

Think of it like lighting a fire. You don't start with a blazing inferno. You begin with a small spark, something easy and light, and then you build on it naturally.

That's the key to creating a real connection. It's about subtlety, and it's a game-changer when it comes to approach.And the best part?It works.In my experience approaching women in different countries, with different cultures and thousands of interactions, this indirect method consistently delivers. It's not just a theory—it's the holy grail of effective conversation and connection. And now, I'm going to show you exactly how you can make this work for you.

Let’s talk about something most dating advice doesn’t cover— You might have tried different strategies, followed tips from popular coaches, or even mimicked what you’ve seen from so-called “experts” out there.But there’s a reason why these methods don’t work in the long run, and worse, can even hurt your chances.It’s the focus on being overly direct, overly assertive, overly sexual and failing to use subtlety in social interactions.

We’ve all seen it: celebrities and prominent figures, even dating gurus, getting canceled for coming across perverts.They missed the mark because they weren’t tapping into one of the most powerful principles of human interaction—plausible deniability.This principle is key, especially in today’s changing landscape.The world is different now. With the rise of movements like Me Too and a growing awareness around boundaries, being too forward or aggressive isn’t just ineffective—it’s risky!

The truth is, many of the so-called experts in the PUA (Pick-Up Artist) industry are keeping you in a loop.They sell you the same outdated advice over and over again, without addressing the deeper issue.Why?Because it keeps you dependent on them. And while they profit, you’re left frustrated, stuck on the hamster wheel, and not seeing real results.

Now, you might be wondering,"Does this apply to me?"The short answer is yes.Whether you’re introverted, extroverted, or somewhere in between, the core of successful social interaction is subtlety.It’s not about putting on an act or being someone you’re not.It’s about understanding how to engage with someone in a way that feels natural for both of you.

The reality is, times have changed. What might have worked a decade ago doesn’t fly anymore.And yet, the outdated advice still gets pushed.The PUA industry doesn’t want you to know the truth:real connections come from being indirect, casual, and respectful.When you approach someone like you would a friend or a colleague, it creates a space where genuine interest can grow naturally—without the pressure, without the awkwardness, and without the risk of being misunderstood.

This is the core of what I teach, and it’s the reason why my approach works.It's time to step off that hamster wheel and discover a smarter, more authentic way to connect.

Take a moment to think back to some of your past interactions. You know, the times when you tried to be super "alpha" and direct...how many of those actually led to real results?Not just the surface-level reactions like a laugh or a polite giggle, but real success.How many of those conversations turned into actual dates?And from there, how many developed into something more—whether it was a romantic connection or even just a meaningful conversation?If we’re being honest, probably not many, especially during the day.Now, take a second and reflect on this for yourself.

This realization is what led me to rethink everything I knew about approaching women. I had been following the "alpha" advice...be bold, be direct, get her attention right away.But after going back to some of the old school methods and doing my research, I found something surprising:it’s actually better to start off as a bit unlikable or neutral, and then shift towards being more likable.It sounds counterintuitive, right?But here’s the thing—when you start by being too likable, you come across as trying too hard, and that’s when you lose control of the interaction.

What I discovered is that opening indirectly, what I now call the"invisible game,"takes all the pressure off.It allows you to be more creative, more authentic in the moment, and it opens up the conversation in a way that feels natural, not forced.This isn't about memorizing lines or trying to impress—it’s about easing into the interaction with no pressure on you or her.Think about it—what if you could start a conversation with anyone, at any time, without worrying about rejection or awkwardness?Imagine walking up to someone and talking to them just as easily as you would chat with a friend.That’s the beauty of this approach. It’s simple, yet incredibly effective.

And here’s the best part: you don’t have to reinvent yourself or adopt some persona that doesn’t feel right to you.All it takes is learning a new way to start those conversations—something as simple as a light, neutral opener, nothing fancy or over the top.I’ll walk you through it step by step, with challenges designed to guide you through the process over 30 days.You’ll build real confidence, not from flashy techniques, but from authentic, pressure-free interactions.I know this might sound a little unconventional. And in a way, it is.But that’s what makes it work. It’s the art of subtlety, of seduction without seduction, and it’s a game-changer once you see it in action.

Let’s dive into something powerful—yet surprisingly simple—that most people overlook when it comes to connecting with women. You’ve probably heard that attraction is all about confidence, but what if I told you there’s a subtle trick that creates an instant connection without any effort or pressure?It’s all about matching her body language—her posture, gestures, even her breathing patterns. This invisible alignment builds trust on a subconscious level, and from the outside, it just looks like a natural, relaxed interaction.No one would even guess you’re working on building attraction.

The best part?This method takes the pressure off you completely. It’s not about memorizing lines or forcing a conversation.Instead, it allows you to stay present and fluid in your interactions, making it easier to build rapport without overthinking.And I’ve seen real results from my students who’ve tried this.Many of them, after struggling with the more direct, high-pressure approaches, have completely turned their game around using these subtle techniques.They’re pulling off results they never thought possible—meeting girlfriends, even getting into serious relationships—all without feeling like they’re putting themselves on the spot.

But of course, like anything worth mastering, there are some challenges. Transitioning from casual conversation to creating a romantic connection can feel tricky, especially when you’re aiming for subtlety.That’s why I’ve developed a 30-day challenge that walks you through exactly how to do this step by step.It’s designed to help you make that seamless shift in the interaction, guiding you through the entire process—from starting a conversation to building real attraction.

Now, imagine what your life could look like if you had this skill down.Picture yourself walking down the street, seeing a beautiful woman, and feeling zero pressure.No anxiety, no racing thoughts about what to say. You’re relaxed, confident, and in control.You start a conversation without even thinking about it, and the connection just flows naturally.That’s the power of mastering this indirect, invisible game.

And here’s the exciting part:I’m offering you a chance to learn this exact technique through my 30-day challenge.Over four weeks, you’ll get access to a video course that breaks everything down, step by step, so you can learn how to approach anyone, anytime, and spark real attraction.Whether you’re at a café, a park, or even just waiting in line, you’ll have the tools to create genuine, pressure-free connections wherever you are.

WHAT YOU'LL GET

Now, let’s talk about what you’ll actually get when you join this program. I’ve put together an offer that’s packed with value, designed to not just teach you a skill but to completely transform how you approach interactions.Then there’s the heart of the program:the 30-day challenge. This isn’t just a set of videos that you watch once and forget about.This is a practical, action-focused course that’s designed to get you out there, applying what you’ve learned in real life.Over the next 30 days, you’ll be guided through four modules, each spanning a week, with over 30 videos covering all the nuances of the indirect approach.Every lesson is carefully structured to build on the last, teaching you how to approach anyone, anywhere, without hesitation.

Sign up now!!!